Crash Course on SEO
PARETO PRINCIPLE
80 percent of the work done is 20 percent of your effort
SEARCHES
What are the factors that affect the search results whenever you search anything on google
- Query type
- Your location etc
QUERY TYPE
Depending on the query type search engine peaks what type of results it will give you. For instance type timer 20 minutes in google and it will start a timer of 20 minutes
YOUR LOCATION
For example when you search for best restaurants google provides you with the list of restaurants in your area taking your location in consideration
These were some of the ways google provides you with results relevant for you. In past times you could improve your website ranking using a number of links in it. But with time google has changed a number of things in it’s algorithm. Here comes the role of SEO
SEO
SEO stands for search engine optimization. The main goal of SEO is to get high quality traffic from search engines. Social media is growing at a very high pace in today’s world. It’s like the new and most famous trend. But tell me when you need to buy a television do you search for it on Facebook or Instagram. Or have you ever searched for the best restaurants in my area on Instagram. The answer will be no. Google is still the king when it comes to searching something online. And thus the biggest market for advertisement. If you want high quality traffic on your webpage then you have to know about search engine optimization.
SEO TECHNIQUES
- Black Hat
- White Hat
BLACK HAT
Techniques used to increases a site or page’s rank in search engines through means that violate the search engines’ terms of service. These should not be exercised at all if you want to stay above board with Google and other search engines
- Duplicating content
- stuffing keywords everywhere on the website
- Pages with malware, viruses
- Links manipulation and paid links
WHITE HAT
Improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines’ terms of service.
Some of the techniques include
- Some of the techniques include:
- Fast loading times
- Mobile responsive website
- Easy navigation
- Good Meta tags, Keywords, and H1 heading
- Good user experience design for more customer satisfaction
- Proper Link building strategies
FACTORS AFFECTING SEO
- Content
- Technical factors
- Meta-data optimization
- User experience
Unique, valuable and up-to-date content
When creating texts for a website, it should be ensured that they’re of high quality and contain sufficient number of keywords. Interestingly, Google ranks better these sites whose content focuses on their subject matter.
Technical factors
The website should be made using the software which is understandable by google. As in the past google was not able to understand fast. So there was no use of making websites using flash as google wouldn’t accept them. So the software supported by google should be kept in consideration.
Meta-data optimization
Meta-Tags are elements placed in the <head> section of the website. They’re also called HTML tags and can be found in the source code. Among the meta tags that should be optimized for SEO, we can distinguish
- Title
- Meta description
- Meta Keywords
- Original source
- Meta robots
USER EXPERIENCE
User experience plays the most important role in SEO. The webpage should be reflective of its content that impresses the user enough that he may spend some time on the webpage.
SEO AS A PROCESS
Search engine optimization is a process as the algorithms keep on changing. It should be practiced everyday if you have the time every week or every month as and how you can manage.
