To all of the digital marketers, you must have come across the term Google analytics, once in your due course of research and study.
So in this article, We will be explaining “How to use Google analytics.” and “how to get the google analytics tracking id.“?

Using Google Analytics and getting the Tracking id is an easy process, and yes it doesn’t require any coding. It’s an automated process, i.e google analytics collects data automatically when you add your analytics id in your website
the data includes the total no of visitors, their session duration, etc,.

You can get the google analytics tracking id by following our below steps

So let us know more how to use Google analytics and the procedure to get the analytics tracking id

Let us discuss this topic step by step:

1. To register your website with google analytics you have to sign up with Google Analytics website with your domain. I will be providing the link of a demo account of google analytics https://support.google.com/analytics/answer/6367342?hl=en
   
   The purpose of providing this link here is to encourage you, for having a look at what it is to work with google analytics.
   For your sign up
   You can visit https://analytics.google.com/ for signing up.
   
   
2. After signing up with your existing google account, you can open your analytics account dashboard and you have to obtain the tracking id by visiting the admin panel in your analytics account.
   
   
3. Cut and paste this Tracking id into your website code after the </body> tag and your data is now accessible through analytics.

Next step:

This may take some time for google analytics to get the full data for your domain after you put the tracking id into the right place.

Google Analytics is a feature developed by Google for website administrators
to not only know the incoming traffic report of the users on their website, but also various factors which can improve your website ranking.

Now comes the topic of the discussion, why it is so important to analyze your website when you can easily sit and relax waiting for the tsunami of visitors in your blog or website.
You might be thinking what is the purpose of the analytics tool when I have an original and relevant content.

Also See how to write better content:-

http://www.dmchallenger.com/blog/learn-to-write-better-content-faster-with-these-simple-steps/

But here comes the twist.

Let’s suppose you have great content on your page but the optimization is not good for users visiting your website through Smartphones.

So You might be thinking about what happened if I already had good content, why my website is not seeing a surge in visitors.
Here comes the Use of Analytics.
You might want to analyze many things based on this experience
1. Why do I have less visitors on my website
2. How do I need to improve this?

I Can explain you With all my time but I will be as brief as possible

The analytics tools provide the website administrator with tons of data of the user, I need not be telling this that it’s not the private data but the data collected and organized of the various users, visiting your website.

So the answer of the following questions

1. You can see if you are losing your visitors for a particular device, i.e., either it is a Smartphone, Tablet, or Desktop.
   The analytics tools capture the data of the visitor from which device is he/she trying to access your website.
   
   So after analyzing if you are losing your visitors for a particular device, you need to check the optimization for that particular device.

Like this, you can obtain tonnes of data like:

1. The geographical numbers, i.e the country or place with users.

2. The bounce rate Of the visitors

3. You can also start a campaign for advertisement:-
Through linking Google ads and then connect that campaign with analytics so that you can get real-time data.

And many many more, which we will be discussing in our next article.
By now You must have known “how to use Google analytics” for your website.

The list is ever going and can’t be discussed in a single article. So remain tuned for further updates, we will be right back with our informative articles.

Sachin Gupta

Digital marketing enthusiast and currently working as an intern at dmchallengers.

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