Anchor text in Back-links helps a website to get more traffic and rank high. But the only thing that you need to keep in mind is that you need to choose the relevant keywords or phrase in the anchor text.

But before moving forward, first, let’s discuss little the search engine optimization and its figures.

2 million people search online every day for products or services and 95% of their activities are in search engines.

There are 40,000 searches per second and millions of searches per day.

There are billions of reasons to find your business in search engines, so every business should invest in search engine optimization. You will lose money if your website is not optimized

Search engine optimization is the process of manipulating website traffic organically. If someone searches for keywords related to your website it should basically appear on top of your website. Keywords play a key role in search engine optimization.

Small businesses need to invest in the best SEO strategy to increase their sales and leads. An effective SEO strategy can be their way of gaining high ranks and can give small companies an edge over big companies. This can be done by relying on the Savvy SEO strategy to earn the customer.

Best SEO Practices – SEO Anchor text should be:

• briefly and clearly expressed
• Use keyword with low density
• Not generic
• Relevant to the linked-to pages.

By investing in SEO, small businesses are more likely to gain more traffic than advertisers on the same keywords. This is possible because of their belief in Google’s algorithm.

WHAT IS ANCHOR TEXT?

Anchor text is the visible letters and words that hyperlinks display when linking to another document or location on the web. It usually looks like blue underlined text, but you can change the link colors and styles of your website.

Search engines use external anchor text to reflect how other people view your page – and by extension, what your pages might be. Website owners generally have no control over how other sites link to their site.

Tips to improve your anchor text:

• Keep it unique
• Keep it relevant
• Timely review, test, and change.

If most sites feel that a particular page is relevant for a given site, that page may rank well even if the terms do not appear in the text itself.

Type of Anchor text:

• Exact match
• Partial match
• Branded
• Naked link
• Generic
• Images

CONCLUSION

Anchor texts, frankly, are much easier to get wrong than to get right. And as a result, you have to be very careful when doing link building activities for yourself or your client’s websites. Simply use the free D.M. Challenger backlink and anchor text checker tool

Testing anchor texts is always a good idea, and if you make and control the link, you can always go inside and edit it if the test is not going exactly as planned.

shilpi

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