Almost all websites require optimization in order to increase the rankings of the website on various search engines such as Google, Yahoo, Bing etc.

What is SEO?

SEO is the top digital marketing channel to generate traffic to your website. This is not only digital marketing, but also to have a good SEO which increases user experience, thereby increasing the website’s traffic. It helps to send the right signals to the search engine which helps to up the rankings of the website.

Why do we need SEO? 

People use search engines to search a huge amount of data everyday e.g if you want your blog to rank high in the search results the search engines will look into a lot of factors and then display the results.Search Engines uses the technique of crawling to scroll through the content of the website,it looks for high quality content and keywords and then displays back the results.Search engines keep changing the factors by which it concludes the website rankings.

Research shows that the first result on the SERP i.e. Search Engine Results Page generates around 22% of all the clicks which is around 22000 visitors each month.

Types of SEO:

There are wide range of SEO’s available.A few of them are:

• White Hat SEO
• Black Hat SEO
• Gray Hat SEO

Let’s discuss all three of them in detail:

• White Hat SEO-This is the most widely used technique by the digital marketers all around the world to up the rankings of their website. This technique abides by the Google guidelines.It is called Ethical SEO.

• Black Hat SEO- This technique focuses on finding the loopholes in the Google guidelines in order to up the rankings of a website. The practices followed by Black Hat SEO does not abide by Google Guidelines.

• Grey Hat SEO- The techniques followed by Grey Hat SEO does not necessarily abide by Google’s Guidelines. It is somewhere between Black Hat SEO an White Hat SEO.

On/off SEO:

• On page SEO-content present on the web page, usage of keywords.
• Off page SEO- Backlink, internal linking, comments on a post, sharing, branding is the most important key. After a post is published everything that needs to be done is a part of “Off Page” SEO.
• Technique SEO- This focuses to increase the back end activities, increase the backend of the post. Meant to improve search visibility. It has nothing to do with the actual content or infrastructure.
  

How do Search Engines Work?

Search Engines provides us with a better generation of results.

It follows these three techniques Crawling, Indexing, Ranking for the user to find the appropriate results.

• Crawling -Web crawlers, stores information about the web page you surf on. Also called google bot. Follow links on these web pages to search for new links.
  
• Indexing -Stores the copy of data center, All copy of web pages are stored here. If it is not present on the index it will not appear on the web page.
• Ranking – Process in which the search engine will pick highly relevant content.
• Page ranks the best algorithm to increase the rankings.

Tactics and Methods:

Few techniques should be followed for better traffic and high rankings.

• Longer the content higher the ranking
• Keyword Research-it plays a vital role for the content to rank.
• Content Marketing -This can be done through the social media websites or email marketing.
• Create a lot of backlinks- to make your website rank on google.

How to optimize keywords

Follow the steps below.

• Select a domain and target the most searched keyword.
• Proper research for the content on the keyword that is given.
• Add keyword in the title, add the corresponding links (off page SEO)

Title Optimization:

Follow the steps below to optimise the title of the content.

• A well written title can attract a huge amount of audience.
• Must contain the keyword in it.
• Create a captivating title.
• Watch the length of the title.

SEO Tools:

There are different SEO tools available in the Market. Some of them are listed below:

• Google ads 
• Rank tracker
• Moz etc

KwFinder:

Guidelines:

• Create content focused on the relevant keyword.
• Small introduction to the topic, again add the keyword.
• Proper usage of header tag.
• Add appropriate Images.
• Internal Linking is a must.
• Readability must be good.