Everything needs a strategy. From large businesses to even a single product dealing startup needs some or the other strategies to perform well and survive in the market.

Link building is not as complicated as people think; it does not involve any rocket science. What matters the most is work on scaling your efforts to build more links with less effort.

Successful digital marketers incorporate backlink strategies into their overall marketing strategy, building links on sites not only with high authority but also meaning to their persons.

OUTREACH

It is basically the best link building tactics. Here you reach out to the people with your niche and introduce them with your content. Something worthy might be considered be it a product, service, business, brand. You don’t necessarily need content always.

If you have something worthy then reach out to the companies and startups to let them know about your uniqueness and your niche like the blog posts, tools, infographics, etc. Else take their feedbacks in refining your future targets.

Guest blogging :

Guest blogging helps you in building connections and drive traffic to your sites. This step is time-consuming but later on, builds site authority as it includes links backs to your site.

• Gain a long term relationship
  • Establish your brand and website.
  • Opportunities to write more articles and guest blogs
  • Co-branding projects
  • More back-links.

Start making a list of top high authoritative websites that can drive referral traffic. Then rank those sites on the basis of domain Authority, social authority, and relevancy. Write your pitch, keep it concise, and optimize your article.

Review from bloggers:

 If you want to sell a product this type of outreach is very effective. You will find bloggers by searching Google for keywords related to your products

• Explain how you found the blogger “you were looking for info on x”
• Introduce yourself
• Introduce the product
• Offer to give the product to the blogger for free
•  If they’re interested, ask that they consider mentioning the product on their blog or write a review.

Share your content as a resource:

Bloggers and copywriters everywhere are looking for resources and links to help them create content for their readers.

• To find authors posting on a regular basis, Search Google for your keyword and “link round-up”.
• Reach out to them, citing their recent link round-ups, and offer your content as a link for an upcoming post. 

This strategy is based on the trust and relevance of your content.

Questions & Answers :

• You can also search through Quora, Yahoo! Answers, or social media sites for people asking questions pertinent to your expertise.
• You may even get insight into questions your personas are asking, or an idea for an upcoming blog topic you’d like to write about. 

Directories:

It is the oldest method of acquiring back-links. For businesses that serve consumers in a specific service area, local directories, known as citation pages, are especially important.

These are usually high-ranking and highly trafficked, so take advantage of them, but remember, find those best-suited for your industry, rather than blanketing to hundreds of sites just for the back-links. 

 

CONCLUSION:

Building quality links and guest blogging can be a two-way street. It’s tough to keep your own content supplied with new content when you’re busy posting on other blogs. 

Google has always favored high-quality links for page rank.